The Photography Show is the event for everyone passionate about photography & moving image and is attended by over 30,000 visitors.

Our brief was to deliver an eye catching campaign that would appeal to a wide audience and showcase the different sectors of photography that they feature.

The campaign was given a retro style and was inspired by the photography heroes of the 1960's like David Bailey.

Photographyshow.com saw 295,000 unique visitors and over two million page views over the course of the campaign cycle.

We did targeted advertising to different audiences so the campiagn needed to be flexible so they could swap out imagery, messaging and colour to suit the sector.